Do you want to know the path users take to get to your site? Analyzing access data is essential to be able to undertake new initiatives and measure their effectiveness. Google Analytics offers the ability to analyze traffic, sales, audiences and measure key objectives that determine the success of the work performed. But Google Analytics is not always able to precisely identify the origin of the traffic and everything that it is unable to classify places in the Direct or Direct category , that is: – the clicks of users who
Directly type the site's
URL into the browser or who resume from favorites; – clicks from emails not managed with specific software; – clicks on links sent via Chat; – clicks from links contained in documents or even software; In this way very important information is lost . To b2b email list precisely identify the traffic source with Google Analytics it is possible to use UTM (Urchin Tracking Module) parameters, i.e. “labels” added to the destination URL through the use of symbols (e.g. ?,&, etc.) which contain the useful information to identify the correct traffic
Source to trac
Where to use UTMs : – in social campaigns, in Facebook profiles (when we insert the website link), Instagram, LinkedIn, etc.; – in advertisements (Google ads, Bing ads, etc.); – in campaigns Aero Leads entrusted to influencers – in editorial articles – in press releases – in emails sent; – wherever we insert a link to a web page of the site comments, presentation documents, etc. How UTMs are built : There are various tools for building UTMs, the one made available by Google Analytics is the Campaign URL Builder The mandatory
