Definition, advantages and disadvantages, guidelines for building cold calls to grow your audience
Cold Calling : The most infamous activity associated with call centers. Yes, it’s them, those calls that come from companies that we have never even remotely thought about.
Someone who, without knowing us, calls us. Bothersome? The truth is that this preconception and this bad reputation comes from incorrect use of the tool. Because, in reality, it is a more than effective technique for companies to find new customers.
In fact, over 80% of buyers make appointments with agents after receiving a cold call.
In short, this activity is still alive, especially in B2B. There is only one problem: without the right knowledge and mastery of the tool and without trained professionals, it will be very difficult to achieve your goal.
What is meant by cold calls?
The context is this: you have identified potential customers but they have never interacted with your company or shown particular interest. In fact, it’s even likely that they don’t know you at all. new database It is precisely in this context that cold calling fits in, that direct phone call you make to a prospect for the first time , without him having expressed attention to your business.
We are the opposite of hot selling, based on the interest of leads and the actions they have taken to get closer to the brand.
In this case, in fact, people are completely unaware, perhaps they have never heard the name of your company and they certainly don’t expect a call. Yet this call can make a difference for you. Let’s see how and why.
Why are cold calls effective?
Without knowing the customer and taking them by surprise, starting a cold call is not easy, yet it is an important first hook for establishing new relationships , to be cultivated over time, to transform complete strangers into customers. Aero Leads They are particularly effective for:
those who do not aim for direct sales , but to arrange an in-depth meeting with an agent
those who work in B2B , who before the call can learn more and get an idea of the company they are going to contact, so as to minimize the difficulties due to lack of knowledge.
In short, they are an excellent starting point for making yourself known and meeting new people.
There are, however, conditions. A bit like what also happens with hot calls, it is necessary to follow guidelines and use the right tactics .
