personalization is one of the main points when creating your online store. After all. You certainly have a favorite physical store in your city. Now try to remember which store it is. And more importantly: why do you feel so comfortable shopping there? There are several reasons why consumers identify with brands: price. Convenience. Product variety. Experience. Brand values. Organization and also well-being. The fact is that you buy more and create a bond when you feel good. A beautiful and organized online store. With good photos and an interesting interface. Contributes to better consumer navigation. Well-directed and happy on the site.
Who is your online store selling to?
In this article we will cover important details and tools for customizing your online store. Always aiming for greater identity and efficiency in creating your e-commerce. Careful Indonesia WhatsApp Number Data customization of your online store has the power to attract. Retain and retain your customers. Effects that will only be achieved if your store is created with them in mind. Of course. Therefore. Whenever we talk about online sales. The first step is to define your ideal audience and create a persona. We have a guide on this blog talking in detail about the subject . But the persona is basically the ideal buyer for your brand and products.
Color palette and visual identity
understand the reasoning: if your persona is always looking for the best price. Bet on eye-catching colors for the purchase buttons and use images that communicate promotions AWB Directory and value for money. Now. If your target audience is focused on behavior and branding. Make sure you have images that communicate this lifestyle and values common to the brand. A good design is one that emphasizes the usefulness of a product or service and is enhanced by good aesthetic quality. If you already have a physical store. Bring the brand. Colors and essence of your space online too. This connection strengthens the memory and bond with your captive audience. Nowadays. With the evolution of e-commerce in brazil.
