Internet sales fell in favor with the Brazilian consumer. Year after year, e-commerce shows growth in the Brazilian market, always beating brands and gaining transaction volume. Accelerated by the pandemic, the years 2020 and 2021 were essential for the consolidation of the internet sales format, especially with restrictions on local commerce. Result: in 2021, for the first time in history, e-commerce surpasses sales in shopping centers in the country . The data comes from the manager Canuma Capital , published this week by the newspaper O Estado de São Paulo , and confirmed by.
The growth of internet sales in the last two years
E-Commerce Brasil – the largest national e-commerce portal. In terms of values, according to Conuma Capital, online sales reached R$260 billion in 2021, surpassing the R$175 billion Spain Phone Number Data collected in the 601 shopping malls spread across the country, with a total of 110,938 stores. See details. Is important to evaluate the past two years – and the impacts of the pandemic on our way of consumption. The forecast for e-commerce was always optimistic, given the history of good numbers, but from 2019 onwards the online market took off. According to the same study by Conuma Capital, the jump from 2019 to 2021 in internet sales was 62.5% in revenue.
The value of omnichannel right now
While shopping malls and local retail reinvented themselves to serve the public amid restrictions, e-commerce served part Aero Leads of this market. In the case of shopping malls, the loss of consumer share to e-commerce represented around R$35 billion. Shopping centers, stores and street commerce also felt the increase: in relation to the participation in restricted retail (which does not include sales of vehicles and construction materials in the account) e-commerce jumped from 6.8% in 2019, to 12.7% last year. Growth in online sales during the pandemic Online sales have gained prominence in the last two years.
