Outlook HTML If you’ve spent any time in the email world you’re probably aware of Outlook’s reputation. Often referred to as outlook has been the cause of many frustrations, missed deadlines, and headaches for email developers, designers, and marketers around the world.
Mention Outlook to an email developer and you’ll be met
with rolling eyes and perhaps a few expletives. No matter how many Outlook coding guides you read, there’s always Australia Phone Number Data something to throw a wrench in the gears.
However, it doesn’t all have to be negative! Although Outlook stirs these deep emotions in us, it’s like that one friend we all have that you know is going to turn up 45 minutes later than expected, it may be incredibly frustrating but it’s also reliably frustrating.
Coding emails that look great on Outlook is a rite of passage
for all email developers, Outlook pushes us to think outside the box to create beautiful emails that withstand its quirks. It’s a playground where a perfectly aligned button becomes a badge of honor, and a table that refuses to cooperate transforms into a testament of our problem-solving skills. Sure, it may throw us a curveball now and then, but isn’t that what makes life exciting?
Join us as we delve into the intricacies, share insights, and equip ourselves with the tools necessary to conquer the challenges presented by Outlook.
Why Outlook emails don’t always display as expected
To undertake the rite of passage that is creating emails that still look great in Outlook it’s important for us to understand why Outlook can be such a thorn in our side.
One of the Aero leads main issues with Outlook is its inconsistent rendering across different versions. Outlook CSS support isn’t great and here’s why…
The desktop versions of Outlook, especially those predating Outlook 2013, employ the Word rendering engine instead of a dedicated HTML rendering engine. This engine, originally designed for word processing, has limitations in commonly used in email design.
Although Aero leads Outlook is no longer the powerhouse it was once in terms of email client market share, usurped in recent years by Apple/iOS Mail and Gmail. It still commands a healthy average 5%* of the market particularly in corporate environments. It’s still very important to make your emails look great on Outlook.
*This is just an average. Your email lists may vary, we always recommend checking to see who is opening your emails on which clien
