If your graphic designer creat a style guide for you (and if he is a good professional, he should do so), the follow steps will seem very simple to you because you will already have everyth almost defin. If this is not your case, do not worry, I will tell you how you can do it. Define your color palette Your publications cannot have totally different colors every day, but you have to define which are your main colors and which are your secondary colors. For this, it is interest that you look at your logo.
Your website, your business card
Because all your brand should have this main color. And the secondary colors should complement that main color. They can be colors of the same chromatic range as the main one, that are Sri-Lanka Phone Number List complementary or that are contrary. There are several tools on the internet that can help you find those colors that best match your main color to create your color palette or even create the color palette from scratch. I also like here to add what I call neutral colors, which are white, black or gray that we can use for backgrounds or text. My recommendation is that you do not choose many colors, with one or two main ones it is enough and, as for secondary ones, you can choose two or three.
Choose the fonts You must define
Which fonts you will use in your designs and in what situations you will use each of them. that has different thicknesses to work with them in the different texts that you will use, or choose two different typefaces. If you don’t understand design, I don’t recommend choos more than two fonts to combine. And be careful with Aero Leads handwrit fonts, it is very important that users can perfectly read what you say. In addition, you can also define the font size that you are go to use and the colors that you are go to use in each case.
