It engages customers on an emotional level Lateral marketing can engage. Customers on an emotional level creating a connection that traditional marketing methods may not be able to achieve. By creating a unique and memorable experience companies can create a strong emotional connection with customers. can generate buzz and word of mouth marketing which is one of the most effective marketing techniques. By creating a memorable experience or message customers are more likely to discuss the business with friends and family resulting in more leads. Examples of lateral marketing There are many examples of successful lateral marketing campaigns.
Lateral marketing can be a powerful
One of the most famous examples is the Dumb Ways to Die campaign by Melbourne Metro. The campaign us a catchy song and animat characters to encourage people to be safe on trains. The campaign was a huge success generating Bulk SMS South Afric over million views on YouTube and raising awareness of train safety. Another example of lateral marketing is Coca Cola s “Share a Coke” campaign. The campaign involv printing popular names on Coke bottles encouraging people to share Coke with friends and family. The campaign was a huge success increasing sales and generating buzz and word of mouth marketing. In summary lateral marketing is a marketing strategy that involves creative and innovative thinking to promote products or services.
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By breaking free from traditional marketing methods businesses can stand out from the competition engage customers on an emotional level Aero Leads generate buzz and word of mouth and foster creativity and innovation. tool for businesses looking to stand out in a crowd marketplace and connect with customers in a meaningful way. improve your marketing. Follow our Facebook for more information. Don t forget to share this article.
