Leisure involves comfort, service. Logistics and a variety of entertainment. That is why sports clubs nee to pay attention to the organization. Of matchday, because the old methods – the distribution of free tickets, for example – no longer. Attract fans.At the beginning of the 2000s , the Bold style was at the peak of popularity : complex illustration logos, volume and perspective. Then the market got fe up with complicate logos, more restraint appeare .: flat design, rigor, lack of details. Reasons for change Smartphones have already overtaken. Desktops (we recently wrote about this in the article “Internet Marketing. Indicators” ). The smartphone is a smaller scale that turns volume. Detail, perspective—everything Bold is known for—into a blur.
Acronym and black inner contours
World examples Football club “Barcelona” In Septemb. Barcelona announce that they planne to change their emblem: remove the FCB, reuce the Iran B2B List number of blue garnet stripes from 7 to 5, and move the ball to the center. 2002 – “Bold” in a simplifie version, 2018 – minimalism . Detroit Pistons Basketball Club 2001 – “Bold” style , 2005 – “Bold” in a simplifie version, 2017 – a new minimalist logo while maintaining the old style. Toronto Maple Leafs.
The emblem was change
Hockey Club An interesting example: in 1970 a. Minimalistic flat logo, relevant by modern standards, was develope that looks great on a smartphone screen and is also suitable for placement on brande products. In 2017, in honor of the centenary of the club,: graphics in AERO Leads the form of twigs were adde, the sheets gaine more notches – this is a step back. Russian examples Football club “Zenith” In 1998, the canonical logo of “Zenith” appeare in the “Bold” style : perspective, a large number of elements. In 2008, it was made even heavier by adding a stroke.
