Properly setting up audiences is only one of the four main elements of effective advertising. Do not forget that any advertisement consists of several elements, therefore, in addition to the selecte audience, it is necessary to work out the offer and the text, as well as choose the right goal for the advertising campaign. Audience search algorithm by interests 1. Definition of the target audience segment The audience should be divide into segments. For example, the mother of the first child is not the same audience as the mother of five children. Each segment has different problems, nees and desires. 2. Research sources of information If you know where your target audience (hereinafter referre to as the target audience) draws information, you understand which interests to use when setting up advertising. It is important to be able to work with interests.
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To do this, for example, you can answer some questions to make it easier for yourself when choosing an audience:? What blogs, websites, business Paraguay B2B List pages does he follow? Who is the opinion leader for your target audience and who do they listen to? What is your target audience generally intereste in?, tools do you use? etc. 3. Definition of interests in detaile targeting Now that we have identifie the sources of information for the target audience, we can start building a list of interests from the Facebook classifier. For example, you nee travelers. You know that many of them use booking apps.
The bottom line is to set up
Booking Airbnb trip advisor 4. Use of “recommendations” The “Recommendations” button on Facebook provides a variety of relate interests to AERO Leads choose from, relate to the one we entere. 5. Use of “audience narrowing” advertising for the target audience, identifying people who are more intereste in your offer by crossing interest groups. For example, you can show ads to people who have shown interest in travel apps: booking, airbnb.
