Purchase You ne to talk about CJM in the context of a product. Accordingly, the client will go through this path from the moment when he first learns about the existence of the product , to its purchase and repeat interactions with the product. What is the Customer Journey Map for? It makes sense to use the Customer Journey Map to build the strategy and tactics of marketing interactions of a company selling a product with a potential and existing client. Bas on the client journey, you can understand how, when and in what form to interact with a person for his further promotion to purchase and.
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Advocacy (when the client becomes a “defender” of the brand, i.e. its fan). Bas on the foregoing, we can understand the following the customer journey is one of the foundations Benin B2B List for a company’s marketing. By the way, the brand platform can serve as another basis . Stages of the customer journey Well, let’s take a look at an example of a client path. CJM, which I will show you, consists of stages. Stages of the customer journey Awareness is the stage at which a person does not even know about the existence of the product. The task of the stage is to give awareness of the existence of the product.
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Interest – at this stage, a person knows that such a product exists, but he does not yet understand what its features are. The task of the stage is to tell about the product in more detail, show Aero Leads how it works, show uniqueness, in a word – to interest Question – after a person is interest in a product, he begins to have questions. How much does it cost? What are its characteristics? How is it better than analogues? The task of the stage is to answer all possible questions.
