The creativity and creativity of the audience. If you try to combine all these phrases into one big sentence, you get the mission of the company. Principles and Promises An important step will be to define the principles of the brand. This will close questions about what we can afford to do and what we cannot. Example principles: People are the greatest value for the company Mindfulness – nothing is done just like that. Everything makes sense Proactive – we care, we solve problems before they appear Openness.
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Honesty transparency professional management Flexibility and willingness to change quickly Image and associations What will help you understand how to build positioning is the image and the associations Angola B2B List that people should have about our brand. Our task is to determine how we should be seen. For example, I want my brand to be: creative, technological and open. This is an image. And associations with it can be: technology, simplicity, high-tech, minimalism, service, professionalism. All this will help us to rebrand in the social. networks, change the visual design, description. Including changing the site so that it evokes the necessary associations. Tone of Voice Tone of Voice – literally translat as tone of voice.
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This is how we communicate with our audience, in the social. networks. Advertising, and just in personal communication. How can you communicate? Witty, open, intellectually, good-naturly. Dryly, emotionally Aero Leads strictly There are a lot of options. I recommend defining a few epithets that will frame your communications. Slogan For the final, it remains for us to come up with a slogan, perhaps it already exists and perhaps you will understand that it nes to be rone. And perhaps it is not, then it’s time to make it. The slogan should reflect everything that we have describ earlier in one short phrase.
