Difference between GA and GA versions GA vs GA How to determine which is Universal Analytics and which is Google Analytics How to upgrade to GA It’s no secret that in there will be a complete transition from the usual Universal Analytics to Google Analytics . The sooner we all deal with this issue, the better. Why is it important? Because in these versions there are fundamental differences. We will have to make changes to our IT infrastructure. Especially if you set up end-to-end analytics based on it. Why would this transition happen at all? Because the data collection methodology in Universal Analytics GA is very outdated.
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Difference between GA and GA versions Universal Analytics collected data based on page views. In Google Analytics , this process now focuses on event-based data collection. That is, any interaction New Zealand B2B List with the site, or application, will be registered as an event. For example, the first visit to the site would be the first_visit event. A click that leads to another page is a click event . Another major difference would be Sessions . In GA , multiple events or page views can be recorded within a single session. In Google Analytics , sessions are recorded as the difference between the first and last event on the site.
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Because of this, there may be differences in the number of these sessions in GA and GA . Of course, these are not the only differences. But they are basic for most. GA vs GA GA has the following advantages Aero Leads More privacy for users Focused on cross-platform Can make complex predictions thanks to machine learning technologies. How to determine which is Universal Analytics and which is Google Analytics One Google Analytics account can contain both versions of the analytics. It is quite easy to distinguish them by their identifiers. Google Analytics IDs As you can see from the example above.
