Word mark A wordmark also known as a logo is a logo consisting solely of a company or trademark name often styliz or design in a unique font or typeface. Word marks can be simple and iconic like the Coca Cola logo or more complex and styliz like the Disney logo. Lettermark A lettermark is a logo that consists of one or more letters often the initials of a company name or trademark. Letter marks are often us by companies with long or complex names to simplify and streamline their branding. Examples of lettermarks include IBM CNN and HBO.
Harley Davidson logo and the Unit States Postal Service
Brand name A trademark also known as a graphic mark or symbol is a logo that consists of a graphic or symbol that represents a company or brand. Trademarks Bahrain Email List can be simple and abstract like the Nike check mark or more detail and illustrative like the Apple logo. Combin sign A combination mark is a logo that combines a word mark letter mark or trademark with additional graphic elements such as a slogan icon or symbol. Combination marks can be versatile and effective allowing companies to combine several elements of their brand into one logo. Emblem An emblem is a logo that consists of a graphic or symbol contain in a shape such as a circle or shield.
In summary logos are a critical component
Emblems re often us by organizations with a strong sense of tradition or history such as government agencies universities or sports teams. Examples of emblems Aero Leads include the logo. Conclusion In summary logos are a critical component of any brand’s identity and companies have a wide variety of options when it comes to choosing the type of logo. marks and emblems are effective options each with their own unique advantages and considerations.
