Google Merchant Center is from Google itself and it is just free to use. There are many CSS systems and they all work differently and have their advantages and disadvantages. . Link to Google Ads Fortunately, this long process ends with Google Ads. In this advertising platform you link your CSS or Merchant Center account with your advertising account. You can then create a Google Shopping campaign and choose which products you want to display. Creating your Google Shopping campaign Once you’ve link Merchant Center to your Google Ads account, the real work begins. You have now complet the technical preparation and continue to create the campaigns. There are two options here: the Standard Shopping campaign and the Smart Shopping campaign.
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The difference in a nutshell: Standard Shopping Ads With standard Shopping ads, you enter all your products and display them in the Shopping environment. This can be done by means Costa Rica B2B List of manual bidding, so that you have everything in your own hands in a structur manner. You can then set bids on each individual product. It is also possible to apply automat bid strategies from Google such as Maximize Conversions or Maximize ROAS You can create your product fe with three options. Fe managers A fe manager is a third party that translates the information from your website on a separate platform. You select the fields you ne yourself and link them to the necessary fields from Google.
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Advantage : one environment for all your exports, also to other shopping platforms. Disadvantage : no direct link, but via a separate channel. Plugin A second option is a direct plug-in in Aero Leads your website to Google Merchant Center. This replaces the option of a fe manager, but it is directly to Google. Advantage : direct link with Google. Disadvantage : extra scripts on your website often contain more functions than just the necessary export, making it slower. XML export You can also make the export yourself, by filling in the fields exactly as Google wants them. You can often.
