Nes for of the brand plac. and the image that arises in the minds of consumers that can meet the nes of self-esteem or self-esteem, indicating social status Including the connection with people in society, such as classy luxury, modernity, innovation For the most part, brands in the categories of cars, perfumes, bags, apparel use positioning to reflect social symbols. Let’s take an example of the BMW car brand. We will think about the image of modernity. Us and looks like a new generation of executives, not out of trend. Us Benz cars look luxurious, classy and a bit conservative. People who use Porsche cars will look sporty.
Forget that the difference
Who wears Gucci clothes will look modern, who Advertising Agency Mailing List wears Dior perfume will look classic. An example of the BMW brand and its symbolic positioning. BMW_Symbolic Positioning Source: :An example of the Dior brand and its symbolic positioning. Dior Source: :.bmw– Experiential Positioning Emphasizes the emotional connection between brands and consumers. Presentation of products or services through the five senses or sensory image to connect good experiences of consumers, such as airline brands. coffee shop brand A clear example of the Starbucks coffee brand in creating sensory images for all senses. Always create a good experience for those who use the service.
Must come from
Which is not only the quality but also the The basis of the potential importance of service, attentiveness and friendship and friendliness with customers Examples of Starbucks AERO Leads Brands and Experiential Positioning Starbucks Experiantial Positioning Source: :.pinterestpin The importance of differentiating and effective brand positioning We ne to understand the business we do. Knowing the real nes of customers Including the context that affects our business such as competitors in the market. In order to be able to analyze various overviews for maximum benefit in business operations.
