Brand Experience T is the sum of the experiences consumers have through exposure to a particular brand. Through the five senses (Sensory Image. That is, sight, taste, smell, sound, touch and cause a memory in the minds of consumers. Resulting in product or service support Become brand loyalty. Brand Loyalty) and tell others to get to know, for example, when consumers see advertisements in various mia. Store visit Discussions with Brand Experience employees will reflect employee behavior. Including business ethics. Brand Experience is mainly us in brand building. that focus on the subject of goals (Purpose), brand identity (Brand Identity) and brand image (Brand Image.
Fashion products and various
FCB Involvement Grid or a table that helps Railroad Transportation Email List identify the involvement or involvement of consumers in making a purchase decision. It helps us understand what products are on the minds of consumers. by evaluating whether the purchase requires an emotional or rational decision With such information, we can use to define advertising concepts. Develop by Richard Vaughn, Senior Vice President of Foote, Cone and Belding Advertising, the FCB Involvement Grid showcases how consumers approach different product buying processes. This process is mainly driven by product type. FCB Involvement Grid consists of Axis (Axis) and Corners (Quadrant) together.
High end products
Quadrant (Learn-Feel-Do) Decision AERO Leads making involves highly rational thinking. Buying a product requires research. that affect consumer perception and decision making The products in this group are quite expensive and are mostly important, such as cars, houses, cameras, DSLRs, mobile phones, insurance, computers. The strategy should focus on providing information that builds cribility. Emphasize product features Quadrant (Feel-Learn-Do) Decision-making involves the use of emotion. Buying products is bas on feelings such as pride, personal preferences. or the fulfillment of happiness, such as perfumes, jewelry, luxury brand cars.
