The first step is building awareness (Brand Salience) or awareness to ensure that our brand has a solid name. Customers remember who we are that is not just creating an identity alone But we also want our customers to recognize our brand in what way. That must be creat to be different from competitors and communicate to customers that our brand can meet the nes of customers. Step Brand Meaning ( What is our brand? ) – Brand Meaning The second step is that we have to identify and communicate to customers what our brand means. What do we mean by brand? In this step, there will be another parts: Performance (Performanceand Image Imagery.
Customers know how
Performance (Performance) describes how the Canadian Pharmaceutical Email List quality of the product or service meets the nes of customers. Which efficiency consists of groups, namely features and properties. Reliability, durability of products and services Efficiency of Service and caring. Style and design price Imagery that tells your brand how well it can meet the nes of customers. At the level of society and psychology, such as social responsibility. The experience can come directly from using the product or service. Including indirectly hearing from friends or family Step Brand Response ( what do customers think or feel about our brand.
Traditional marketing in the modern
Brand Responsecustomers respond to AERO Leads our brand, consisting of groups: Judgments and Feelings, which can be divid into categories: Quality (Quality) Customers judge us bas on their perception of the quality of the products receiv. cribility (Cribility) Customers judge our brand cribility from Expertise Honesty and friendliness Consideration : The customer is bas on the connection between the brand and his or her nes. superiority (Superiority) Customers consider how our brand is superior to competitors. Customers respond to brands From the way the brand lets.
