Strategy in each department’s management of customer travel journeys. Including gaps in the experience of each customer. How to create a Customer Journey Map ? Step . Identify the characteristics of the target audience (Persona). It is the most important first step in identifying a fictional or ideal character. to be the target group in purchasing our products and services Who are they? what do they want And through which touchpoints do they communicate with us ? Customer problems, motivations, challenges, nes and expectations.
Customers may search
Communication tools us Favorite content format SMS Gateway Hungary favorite brand All can be us as information for mapping customer journeys. Step : Identify Customer Phases After we’ve finish identifying the attributes of the audience (Persona), Now it’s time to specify the customer process. The customer journey map is generat from various customer processes. Each step represents the goals the customer wants from the entire journey. Since the process of finding information until the purchase decision process By asking the question How will customers find us? (How) When will customers buy our products or services? When.
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Where will customers look for products AERO Leads or find information? (Where) Customer Phase The general process of the customer will have steps as follows: Finding information about a brand’s products or services Searching for a brand’s products or services Comparison with available options through reviews or inquiries from acquaintances Processing before making a purchase decision decision to buy a product or service Brand attachment or repeat purchase from the experience gain from using the product or service Telling friends or acquaintances From having a good experience from using products or services Step : Identify customer touchpoints where customers will interact with us. (Touchpoints) Journey Template The customer touchpoint is the point where the customer interacts with our brand from start to finish.
