Are you an entrepreneur and want to promote your online store during the Easter period?Even if you don’t sell chocolates or other products traditionally associated with Easter, there are many ways to celebrate this holiday in an original and creative way. In this article, we present 6 marketing ideas that will allow you to enjoy Easter without breaking the bank.
This year, Easter Sunday falls on March 31 , 2024. Milka, Ferrero, Lindt and many other brands are already actively preparing to make this event even more unique than in previous years.But what can you, your more modestly budgeted business, do to take advantage of the Easter holidays?Here are 6 simple, inexpensive tips for creating a successful Easter marketing strategy that doesn’t require a lot of effort or money.
How is Easter celebrated in Europe?
In Europe, there are a lot of public holidays that you may singapore telegram data not be aware of. If you sell internationally, our public holiday calendar will help you plan your marketing efforts and ensure your campaigns are aligned with the key times in each country. Download it below :New call-to-action
Easter facts and figuresEaster is a holiday celebrated in most European countries, including by non-Christians, who give it a different meaning. It is also a good time for business, digital marketing for beauty salons the ultimate guide especially for chocolatiers.ChocolateIn fact, 41% of seasonal chocolate products launched worldwide are launched for Easter. The countries that create the most new products for Easter are the United Kingdom (16%), France (9%) and Germany (8%).
These figures are taken from a study carried out by Mintel Global New aol email list Products Database.How is Easter celebrated in Europe?Easter is a holiday celebrated in most European countries,
with traditions that vary from country to country. However, there are some activities that are common to all countries,
such as celebrating with family and friends, painting and/or searching for eggs, attending religious services,
and taking a short vacation.
In Germany, the most common activities during Easter are
Spending time with family and friendsPainting and/or searching for eggsParticipate in religious services
Take a vacationA recent study showed that 79% of
Germans spend time with family or friends at Easter, 33% to 34%search for
/or paint eggs, 20% go on vacation and 9% give each other gifts.n the United Kingdom
In the UK, Easter is a very important holiday, with a particular emphasis on food and chocolate. Popular traditions include:
The egg huntSharing Chocolate Easter EggsTasting traditional dishes, such as hot cross bun.
The UK is the second biggest Easter spender in the world, with annual Easter chocolate consumption estimated
£1.2 billion, according to Savy .In Italy, Easter takes a prominent place after Christmas. According to Select Italy, children receive large Easter eggs containing a surprise. Just like in many other countries, these eggs are dyed. At the same time, each Italian region offers an Easter specialty, usually in the form of breads or cakes.
