In 2013. content marketing (CM) grew and appeared. With recent Google ranking algorithm updates. SEO and Digital Marketing professionals face a new context. adapting their way of working to achieve better results in the face of new developments. From this. it became very clear: Content is KING! If you want to understand more about the subject. be careful not to fall into the traps that are spread throughout the corners of the internet. So. check out some of the myths that we can read or hear out there: Myth 1: Content Marketing is easy MC strategies are based on the triple concept Know. Like and Trust. As the wise men of popular culture say. trust is never easy to gain and. once it is shattered. it is very difficult to recover.
It doesn't require much time
the process of creating content has steps that. In themselves. Are already challenging. Together and synchronization are even more complex and the time is usually very short to deliver this content. Understand Iraq Phone Number Data how the steps require time to develop ideas and research: content strategy development: this includes keyword analysis. Market research. Seo. Website audit. Content audit. Audit resources. And more. Constant content creation: this step is time-consuming. Intensive and laborious. It is necessary to brainstorm ideas about writing. Graphic creation. Layout and form of communication (whether infographic. Blog post. E-book or social media). Content distribution and promotion: this includes high time investment in promoting content such as social media marketing.
It can be automated
if before seo strategies could be automated (black hats. In this case). This era is behind us! For the successful realization of the mc. The raw material is only one: marrow! You need to join forces and creativity to innovate or Aero Leads else you will fail. Production processes such as content strategy. Social media strategy. Community management and content creation are tailor-made for each case. Of course. Some processes can be automated. Such as alerts and repeating processes. But don’t be fooled! As forbes predicts about content marketing trends for 2014. “companies will look for ways to automate their content marketing and these efforts will fail.” myth 4: producing content is cheap it is impossible to compare the money spent and results obtained in each area of communication.
