Father’s Day is just around the corner – this year it falls on Sunday, June 16, 2024. In this article, we bring you 5 special Father’s Day marketing campaigns that all businesses, regardless of their size, can implement to give their sales a boost.
Father’s Day in EuropeDid you know that Father’s Day is celebrated on different days depending on whether you live in France, Poland or Germany? In fact, there are a large number of public holidays in Europe that you may not know about.
Here is an overview of the largest markets in Western Europe:This is the opportunity to introduce you to the European Holiday Marketing Calendar that we have created for exactly this reason. Discover the different public holidays in the largest European markets by downloading the PDF now:
According to Statista, Brits are not counting the cost
when it comes to celebrating dads! Over the years, the amount spent on Father’s Day has been steadily approaching £1 billion!After an understandable drop in 2020 due to coronavirus, spending rebounded in 2021 to reach an impressive £951 million. The upward trend continues.athers-day- new zealand telegram data uk-retail-spending-chart-2017-2022Source: StatistaSo what is the conclusion? The British clearly love their dads! With nearly £1 billion spent annually in retail, Father’s Day is more than profitable for the retail industry.
Here’s another interesting statistic:According to creategiftlove.co.uk , a survey of 1,000 respondents in the UK found that 78.22% of shoppers would struggle to come up with gift ideas for their dads . (Hint: Check out tip #3 below)Father’s Day in ItalyFather’s Day celebrations aren’t just limited to the US and UK, how to find a competent content marketing agency they’re also popular all over Europe! Find out what Italians plan to spend on gifts for their dads. Father’s Day affects a wide range of people, each with different budgets.graph-expenses-forecast-for-fathers-day-in-italy-2019Source: StatistaFather’s Day in the Netherlands
If we take a look at the most popular Father’s Day gifts in the Netherlands, aol email list we see some of the typical dad gifts as well (eg food, gardening, books, etc.)… Some things never change, but it does confirm the fact that Father’s Day marketing opportunities exist for many industries (in many markets).
When we take a look at the most popular Father’s Day gifts in the Netherlands,
it is clear that they remain faithful to the traditional gifts given to dads (such as food or alcohol, gardening, books, etc.).
table of most popular gifts for father’s day in nl-2017
Source: Statista Father’s Day in FranceFrench consumers were surveyed
their purchasing habits for Father’s Day (and Mother’s Day).While some continue to favor traditional
shopping, a trend is emerging: online shopping is becoming increasingly important.preference-gifts-france-2017Source: Statista5.
Father’s Day in Germanyatertag , or Father’s Day in German, is also celebrated as Männertag or Herrentag in some parts
of Germany, thushonoring the day of men. This day is an opportunity for all men to come together, not just fathers.
Traditionally spent among friends, this day often
coincides with a public holiday (Ascension Day), allowing men
to spend time outdoors enjoying beer (what a surprise!).It is common to see men using handcarts or wheelbarrows to transport
precious beers, some of these carts being specially designed for this
unique annual event. Sometimes, custom-made carts equipped with speakers are even made to ensure that the party never stops.
6. Father’s Day in PolandFamily occupies a central place in. Polish culture, where everyone has a special day: Children’s Day, Mother’s Day, and even each grandparent has their own
day!For Poles, it is essential to show sincere gratitude to their father. A small gift is usually appropriate, accompanied by a precious moment spent together.
