B2B inbound marketing refers 15 Actionable B2B Inbound Marketing Strategies to Help to all the strategies a company uses to attract more business customers—whether small local businesses or global enterprises.
Unlike outbound marketing
(which interrupts your target audience with ads australia whatsapp number data and unwanted emails), inbound marketing seeks to assist people with their real and immediate needs.
A prospective customer might be searching for the answer to a question, looking for a tutorial, or hunting for a useful template. If your brand can satisfy that need, there’s a higher chance that the person will trust your brand when they’re ready to make a purchase.
This magnetic, problem-solving nature of tips, tricks, and tools for b2b lead generation on linkedin inbound marketing is exactly why it produces higher ROI. Leads that come from inbound marketing cost 61% less than leads from outbound.
But which strategies work?
Below, we’ve rounded up the best of the best. With these 15 georgia lists actionable strategies, you can attract and retain leads with both timeliness and relevance.
15 Actionable B2B Inbound Marketing Strategies
1. Search engine optimization (SEO)
Search engine optimization (SEO) is one of the more lucrative inbound marketing strategies. That’s because it can drive mass amounts of traffic.
You can generate thousands of hits to your website daily for highly relevant keyphrases across your entire B2B content funnel.
Top-of-funnel keyphrases: Definitions, listicles, common questions
Middle-of-funnel keyphrases: Products, solutions, services
Bottom-of-funnel keyphrases: Vetting criteria, competitor comparisons
Lucidchart’s inbound marketing approach relies heavily on SEO. Here’s a snapshot of just a few of the hundreds of thousands of keyphrases that they rank for:
If you’re new to SEO and unsure
where to begin, start by researching your competitors’ rankings. Up your competitors’ URLs into a tool like uber suggest or Ahrefs to generate a list of the keyphrases they are ranking for. Then, copy the key phrases that are relevant to your target audience and product or service into your own research spreadsheet.
Next, create optimized blog posts and landing pages for unique keyphrases. Check out our article on SEO content optimization to guide your writing.
2. Lead magnets and free resources
One of the best ways attract more inbound leads is with free resources. You can create lead magnets like ebooks, templates, quizzes, and calculators and then promote them through other strategies on our list (like SEO and social media).
