What makes B2B email marketing strategies different
There are certainly email marketing best practices you should follow that relate to both B2C and B2B subscribers. We’re not going to waste your time telling you to write compelling subject lines and provide a clear call-to-action (CTA). You’re way beyond that advice.
However, there are some differences between B2B and B2C marketing that you should keep in mind.
B2B target audience and decision-makers
Whether you are selling directly to consumers or marketing products and services to other businesses, it’s always people who ultimately Australia Business Fax List make purchase decisions. Still, there are differences between B2B and B2C audiences. That’s why you really need to
Most consumer brands keep one person
(or a household) in mind as they create buyer personas and marketing strategies. In many enterprise organizations, however, purchase decisions are made by more than one individual. Sometimes entire committees are involved in evaluating a B2B purchase.
B2B email marketers need to understand who they’re talking to in order to deliver effective messaging. Here are some of the people you may need to consider:
Initiator: Someone who recognizes a problem or need within the organization and starts the search for a solution.
Buyer/Decision-maker:
The person holding the purse strings. They control budget decisions and may be the most price/value sensitive. Gatekeeper: Someone who controls the flow of information and communications within a company. They can help or Aero Leads v hamper efforts to reach buyers and decision-makers. Influencer: Someone in the company with experience and expertise who may be asked to help evaluate a purchase decision. Users: The people who will regularly access and utilize your B2B products and services in their jobs.
There are certainly email marketing best practices you should follow that relate to both B2C and B2B subscribers. We’re not going to waste your time telling you to write compelling subject lines and provide a clear call-to-action (CTA). You’re way beyond that advice.
However, there are some differences between B2B and B2C marketing that you should keep in mind.
