Have you ever noticed how you have to go back and make changes to your website. Every time Google makes an algorithm change or adds a new algorithm? Some of the most significant changes since 2008 have affected not only websites. But also how a business is marketed on the Internet. Google makes a lot of changes over the course of a year, and there’s no need to try to address them all. Many of the changes are designed to…
When it comes to digital marketing, few things are as important as the tools digital marketers rely on to do their jobs. These include everything from social media platforms like Facebook and Instagram to analytics tools like Google Analytics. By allowing marketers to create, test, and measure the performance of their campaigns, digital marketing tools ensure that marketers can launch and test campaigns quickly and effectively. Here are the five common digital marketing tools. Social media platforms Social media platforms…
Many SEO techniques are difficult to see. Identifying keywords, analyzing site visits and other technical strategies are important The visual design of your site can have a huge impact on the success of your business. More than 93% of buyers place visual appeal and colors above other factors when purchasing. The importance If customers don’t like the look of your site, they can simply leave and never return. While you probably won’t be designing your site yourself, you’ll still want…
All components related to a product, service, company or person are “brand identity”. Some of these elements are the name, logo, tone, tagline, font, and shape that create appeal. Brand identity is a separate category from brand image. Brand identity is the message that the consumer receives from the product, person or thing. Brand identity will connect product recognition. For example, a recent street survey was conducted asking people on the street to tell them the first product that comes…
Graphic design trends come and go faster than you can expect, but if you want to get ahead of your competitors in 2020, it’s crucial that you stay on top of the latest changes. Fortunately, you don’t need to be an expert to stay fresh, as grafico fajardo has rounded up the top graphic design trends for 2020. Here are some tips to help you update your social media images in 2020. Muted color palettes Graphic design trends in 2020…
Let’s start with a simple fact: your business needs a social media presence It doesn’t matter if you have a small local store or a large national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and increase your leads and sales. With over three billion people around the world using every month, it’s not a passing trend. What you may not know is…
If you have a website or blog, you are engaging in content marketing every time you publish a page or post. Whether you realize it or not. As the business world continues to evolve with the Internet age, content blogging has become a booming market. However, many small businesses are making many avoidable mistakes or simply missing out. On the opportunity to get the most out of their expensive content. If you own a site or blog, you know how…
Does your company have a brand identity that is more than just a logo? While a logo is a good place to start, you should consider building your “visual position” as something bigger. Creating a system for your brand allows you to meet the demands of different media, while presenting a consistent identity. The more brand identity elements you can establish as your core look and feel will mean that variations on that outline won’t cause your brand identity to…
Your ideas are usually starting to blossom, so they can be a little unpolished and rigid. Despite this, many feel that this is enough to start launching. Their website in the design phase so that they can begin to bring their thoughts to life. Unfortunately, this approach can waste a lot of your time. Before you start executing your website design. You should take a few steps back and take a look at the bigger picture when framing your ideas….
One of the great proposals that the vast majority of companies have to start a new year is the renewal of their catalogs. Therefore, today we leave you with some small tricks to improve the positioning of your brand both online and offline. Remember that catalogs are a tool for detailed presentation of the products offered by a brand and a great means of communication and promotion. To improve customer acquisition, it is super important that you have a creative,…
In the world of printing, there are many terms. Stock, foil stamping, Pantone, coated, uncoated, screen, dry-blow, UV reserve… it’s hard to know what will best meet your particular printing needs. While Pantone has become the standard in color matching systems for printers and designers. The color you end up with depends on the type of paper you’re printing on. Deciding when to use coated or uncoated paper can make all the difference when printing material for your business. The…
Yes, I’m on Facebook and Twitter. Isn’t that enough? While that is definitely a good start, it is by no means enough. In today’s social environment, having a Facebook channel, LinkedIn, Twitter, Pinterest, Google Plus, YouTube, and maybe even Vine isn’t enough. To see results, you need to periodically update and respond to people. Not sure why you need to respond? Well, let me put it this way. What if you were at a party and you were talking to…
