Essential elements for a brand identity
Does your company have a brand identity that is more than just a logo? While a logo is a good place to start, you should consider building your “visual position” as something bigger. Creating a system for your brand allows you to meet the demands of different media, while presenting a consistent identity. The more brand identity elements you can establish as your core look and feel will mean that variations on that outline won’t cause your brand identity to fall apart. LOGO OR WORD BRAND A logo is a graphic symbol, while a wordmark or logotype is just the words in your company or product name set out in a specific, fixed way. Your logo or logotype is the core of your brand identity.
DIFFERENT LOGO “ADAPTATIONS”
While your logo should always be presented consistently, you will need variations based on location and usage. For example, you may need color and black and white variations, you may need versions for horizontal and square applications. But they should all have the same Iran WhatsApp Number Data essential qualities. It used to be that designers were thinking about newspaper ads when making sure a logo displayed well in black and white. Nowadays, it’s probably more critical for your brand to stand out like your social media profile graphic. Generally, these avatars are square in proportion, so a square or circular logo works easily. If your logo doesn’t start that way, make sure it can be cropped or sized well.
ADDITIONAL COLOR PALETTE OPTIONS
Besides the colors in your logo, what other colors complement them? This can be loosely defined as: bright and bold, pastel or cool colors. Or, they can be selected from a color swatch book. These additional colors are often what really brings together (or disconnects) from one touchpoint to the next. To ensure consistency, choose a basic and secondary palette or colors and find values Aero Leads for these like Pantone, CMYK and RGB so everyone who touches your brand can make good decisions quickly and easily. CORPORATE TYPES Choose only a handful of fonts to use in printed materials. Often these typefaces come from the logo design. However, your logo styles may be too decorative for lettering or proposals.
