Sell more on Father’s Day: e-commerce trends for this date!
Father’s Day in e-commerce is already one of the highlights of the year’s sales calendar. Traditional for families and in the consumption behavior of Brazilians, the date has been gaining relevance year after year in the online sales format, especially thanks to the increase in revenue in the last two years. It is part of our culture to give gifts to people on commemorative dates, and dads will not be forgotten this year. According to research by All In and Opinion Box, around 68% of consumers will buy gifts in the coming days, thinking about the date. And if your purchase intention is high, then you have the opportunity to sell more online. In this article, we bring points that you should not forget when creating your Father’s Day promotion in e-commerce.
The success of Father's Day in E-commerce
The look back at Father’s Day in e-commerce is exciting. To give you an idea, Father’s Day 2021 in e-commerce was the biggest ever in Brazil . It reached numbers that were previously only seen on dates like Christmas and Black Friday. Revenue achieved in 2021 exceeded Mexico Phone Number Data R$6.2 billion, a number 16% higher than that recorded in 2020. The increase in values also appeared in the average ticket, rising to R$449 (11% higher than in 2020). This year we are also counting on the normalization and return of local commerce. Despite dividing the shopping experience in relation to consumers, the online market is stable. Research and specialized data point to an increase in revenue this quarter , with more than 91% of Brazilians indicating that they will buy in August and September.
In this sense the challenge is to think of strategies
That convince consumers to close a deal online. Free shipping, kits and other tips (which we’ll cover below) help your customers’ experience. Father’s Day Online Sales For now, Father’s Day 2021 is the biggest ever in e-commerce. Start with Aero Leads the main thing: fulfill your consumer’s requests Have you studied your persona’s needs? Researching your consumer’s consumption habits, desires and opinions is the first step towards successful promotion. Remember important steps with Unbox by clicking here . One idea is to associate current topics with Father’s Day. Research what is trending or hot among your target audience. Social media is a great tool to complete this research, and you can create a post asking about your favorite type of promotion, or which product in your stock your followers want a discount on.
