Black Friday 2022: 10 essential tips for promoting your brand
Black Friday is the most important commercial date in e-commerce. This year, the date that always occurs on the last Friday of November will be November 25th . Anyone who thinks there is a lot of time left until Black Friday is mistaken . The most attentive store owners are already preparing to guarantee sales and win new customers. With the status of a phenomenon in commerce, Black Friday became popular with Brazilian consumers a few years ago, and today the public already waits and even saves up for offers. It was such a success that the event also mobilized local commerce, with physical stores striving to compete with e-commerce.
To get an idea of the strength of the eventin 2021
Black Friday surpassed R$5.4 billion in sales , showing a growth of 6% compared to 2020. With so much expectation from consumers, it is to be expected that brands will outdo Laos Phone Number Data themselves with their offers. And as we always defend here at Unbox, the success of a promotion depends on your planning . If there is a commemorative date that deserves affection, it is Black Friday. Therefore, we have selected 10 tips to prepare your online store in advance and crush sales when the date arrives. 1 – Black Friday has already started If you are reading this text, it is a sign that you have already taken the first step. The next thing is to prepare your plan. Working weeks in advance will allow you to better design strategies.
This tip is essential for store owners who have strategic
For example, product or raw material suppliers, communication and design companies, or special logistics. The closer to the date, the less time you will have to negotiate values and Aero Leads alternatives. It’s also a way to get ahead of your competition and seek exclusivity. A good way to start planning is by revisiting the past year. What was done on Black Friday 2020 and what went well? If your store is new, it’s worth checking out our E-commerce Promotions Guide (click here) . 2 – Study your store’s sales, product and inventory data To plan for Black Friday, start with three questions for your own online store: Which product is my best seller? Which of my products have a more interesting margin? Which product is out of stock and why? Black Friday has become popular all over the world for a very simple reason: incredible discounts.
