Maximum Performance Campaign: Everything you need to know
This summer, in Google Ads, a new type of campaign has appeared, the Maximum Performance campaigns (Performance Max) that come one step closer to automation and machine learning to help you, taking advantage of the full potential of Google ads, to create a funnel and maximize conversions. This new type of campaign has replaced Smart Shopping and we want to tell you all the keys to obtain the best results. Contents 1 How does the campaign work? 2 How do you configure a Maximum Performance campaign? 2.1 Establish the conversion objective of your campaign. 2.2 Define conversion values. 2.3 Set a campaign budget. 2.4 Add location and choose languages. 2.5 Select final URL expansion. 2.6 Create resource groups. 2.7 Add ad extensions. 2.8 Publish the campaign.
What are audience signals
With the Maximum Performance campaign you will be able to access all Google Ads tools from Women Number Data a single campaign and connect with your customers through the YouTube network, Display , Search, Discovery , Gmail , Maps and Google Shopping. The objective of the campaign is to streamline the process of advertising on multiple channels, as well as obtain better results and improve return and conversion rates. How do you set up a campaign? Google has made the entire process very easy, so if you are starting your campaign from scratch, you only have to follow a few simple and intuitive steps. To start, you must select the “Create New Campaigns” option and choose the “Maximum Performance” option .
How does the Maximum Performance campaign work
The objectives for this type of campaign are: online sales, lead generation and offline sales (store visits). You don’t have to select all of them, you can focus only Aero Leads on the most necessary goal. Define conversion values. The Maximum Performance campaign has the following options available: Maximize conversions with CPA or maximize conversion value with target ROAS. Set a campaign budget. Add location and choose languages. Select final URL expansion. To get more relevant search conversions you’ll need to select final URL expansion. Create resource groups . In this section, you can place all the creatives: images, video, text and logo. Note that you can configure more than one resource group but make sure there are differences. Add ad extensions. Publish the campaign.