How to analyze brand performance at the end of the year
The end-of-year marketing performance report is much more than a pile of statistics and graphs: the analysis of brand performance gives you a clear picture of the progress made towards your goals . The year-end report consolidates all your campaigns, helping you understand what worked well and what didn’t. Likewise, this information will have a huge impact on next year’s budget and strategy. Additionally, a well-constructed report helps you take action to resolve problems and plan ways to better address them in the future. Unfortunately, knowing how and where to start can be daunting. The good news? Our blog will guide you step by step in preparing a dream end-of-year report!
How to create your year-end marketing performance report
Start by defining your OKRs/KPIs At the beginning of the year you Estonia Phone Number List should have defined your objectives and key results, i.e. OKRs (Objectives and Key Results) and your key performance indicators, i.e. KPIs (Key Performance Indicators). Let’s start by analyzing the differences between these two key components: Objectives and Key Results (OKRs) Your goal outlines the broader goal you would like to achieve, while your key results demonstrate your progress. These components make OKRs a critical option for measuring success. A solid set of OKRs helps you stay on track toward your goals (and provides context along the way).
Use a unified measurement system
Measuring the performance of marketing activities is much more complicated in an age of multi-channel: this is why the use of Voice Mix analysis is essential . In addition Belgium Phone Number List to traditional media, your brand likely works with influencers and partners across multiple social media platforms (e.g., Instagram and TikTok). Of course, the raw data from individual channels will not be directly comparable, making it difficult for you to get an overall view of your position. That’s why it’s critical to create a report that consolidates channels and Voices to efficiently monitor overall performance. This is especially important when producing high-level marketing reports for the company’s Chief Marketing Officers (CMOs) and senior management.