Gives great importance to customers
How much good content is there, but if able to create thewith the right target audience? It may waste time and budget in marketing. Using a tool call Content Matrix can help us see the appropriateness of content formats that are suitable for both types of businesses. target group including the purpose of communication that can be us to plan content marketing effectively Content Matrix of two dimensions, looking from left to right as a consumer’s purchasing decision process. From the creation of awareness (Awareness) to the purchase of goods or services (Purchase). In another dimension, if looking from the top down, is the purchase decision that is emotionally relat (Emotional) to the purchase decision as well.
From what we have
Rationality in the Content Matrix also describes Paraguay WhatsApp Number List the form of content that is divid into categories: ucational content, persuasive content. Jai (Convince) entertainment content (Entertainment) and inspirational content (Inspire) If your brand is B C, the right content should be entertaining. May use contests, answering questions or playing games to get customers to participate and create awareness. that focuses on emotional access And create a product purchase by bringing actors as presenters Posting information on various forums That helps create inspiration or a catalyst for making a purchase decision.
Seen and are familiar with
On the other hand, if your brand is B B type, then cribility and detail are important. which requires reason and effect in making purchasing decision s Content AERO Leads creat to create awareness may include writing articles to ucate. press release Communicating with Infographics and Convincing Customers to Buy with Events Webninar Presentations of Successful Case Studies product trial It can convince people to buy products or services. Business models are adapt to suit market conditions and competition.
