Gatekeepers Effective Telemarketing Strategies
One of the biggest challenges in B2B telemarketing is knowing how to get past gatekeepers. Gatekeepers are the people who take calls on behalf of managing directors or decision-makers. They often help to schedule meetings and arrange their diaries. Often, their job is to answer less technical queries. However, if you are in a position where you want to obtain a customer with more technical knowledge. You may have to speak to someone higher up. This is where getting past the gatekeeper comes in. Therefor, when it comes to B2B sales, it’s vital that you can speak to someone who will understand the technical benefits of the product or service you are trying to sell. When it comes to more technical offerings. It’s unlikely that the person at the front desk will fully understand the extent to which you can help.
Getting Past Gatekeepers Effectively
That’s why it’s important to get through to someone in a more senior position who has the capacity to make key decisions. However, you must also remember that some gatekeepers are simply there to help you and direct you to the right department. They won’t always want to prevent you from being put through to the person you need to speak to. Either way, there are some strategies you can use, as a telemarketer, to ensure that you don’t get blocked by gatekeepers. In this C Level Executive List piece, we’ll take a look at some of these strategies you can use the next time you need to know how to get past gatekeepers. A gatekeeper is someone who acts as a kind of filter between incoming calls and people in higher-up positions or someone who sits in between departments.
Understanding the Gatekeeper Role
Remember, as a telemarketer, your aim is to offer solutions to your customers and try to convince them. That your offerings are superior to your competitors. A gatekeeper may, therefore, not always be the best person to speak to when trying to make a sale. Often key decision-makers are very busy people who need assistance filtering calls that may be a waste of their time. This is why gatekeepers exist. They are responsible for helping decision-makers with Aero Leads their schedules and will sometimes have access to their calendars too. But, they also act as filters so that customer inquiries and other calls are directed to the correct department.