Editorial design, 13 design tips

Editorial design is a ubiquitous feature of print publications. But if asked to define it, only true print professionals will be able to list all of its various aspects.

I’ve put together a list of the best tips and tricks when creating your own editorial design.

Let’s start with a definition: Editorial design is the look and feel of a print media element, which can be a newspaper or magazine, but also includes brochures and books. Regarding their work, editorial designers focus on the layout of the pages, their task being to structure printed materials in an attractive way that attracts readers’ attention, entertains them, helps them digest the information on the page and guide them through the post as a whole.

Know your target audience

Whatever the publication, readers should be able to identify with the style. This refers not only to the text and content, but also to the overall design. A good design is one Germany Phone Number Data that is made with the reader in mind.  Know your content. Editorial designers should have at least a basic knowledge of the texts. They have been asked to help design. This does not mean deep reading (a short read is usually sufficient), but there should be a link between the content and the form of the publication, as well as a coherent composition of text and images.

Work with writers

Judge a book by its cover Yes, you read that right: judge a book by its cover, because you always have to be especially Aero Leads careful with it. A good cover is attractive and informative. With newspapers and magazines, there is an added dimension in that it must look good on a newsstand. Given the paramount importance of the cover. Designers shouldn’t shy away from being adventurous here, but in general, it’s always worth remembering the ABC rule. A is the title of the magazine; B is the headline or general approach to the problem; C are the other important articles in the issue that could attract the readers’ attention.