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In addition, he highlights the role of workers as brand ambassadors in this social network. On the other hand, Ángel considers that the number one step when communicating is to have a purpose , and that this can be done well or badly. “Doing it wrong means understanding that the purpose can be defined.
Because a good purpose must be
Made with stakeholders, not for them, and that is when it becomes. The guide for making top industry data decisions, solve problems…”. “The way to make tangible what we do well or badly in companies is through. The experience we give to customers and other stakeholders,” asserts the expert. What factors determine. Corporate reputation and how are they maintained over time.
The concept of creating and measuring
Corporate reputation is addressed . Regarding these aspects comments that. If you do not Aero Leads rigorously know the judgment they. Are making about you. You will not be able to make decisions to improve factors that influence. The construction of reputation. “It is necessary to know that it is not only what you say about your company. But also how your stakeholders are judging you. Reputation is synonymous with measurement.
