What is CPA in Google Ads and how to improve it
If you have come this far, you surely need to know what objective CPA or Cost per Acquisition is to maximize conversions and have the greatest possible number of results with your campaigns , and that is what we are going to tell you in this article. Many times we talk about different metrics in Google Ads or other advertising systems such as CPC, CPM, CTR . These are very important, but today we are going to talk about one to which we must pay all our attention, since the success or failure of our advertising campaigns depends on it and whether we manage to achieve the ROAS objective of them or not . Today it is the turn of CPA in Google Ads , a fundamental metric to achieve the greatest possible number of conversions for a lower cost .
what the cost of an acquisition or target action is
In general, Google Ads and success on this platform are based on calculating our conversion BTC Users Number Data rate and adjusting our bids and our strategy to try to improve it. But what exactly is an acquisition in online advertising? To give you an idea, the two main types of acquisitions are: Sales: When we talk about e-commerce, when referring to CPA in Google Ads we are referring to the cost per sale. That is, how much we have had to invest in advertising to get a sale. Registrations or leads: In this case, on information-type websites, the Cost per Acquisition can also refer to the cost of acquiring a lead or registration.
Why is CPA important to maximize conversions
CPA is one of the most important metrics of your advertising campaigns and within the Google Ads Aero Leads bidding system. And as such we must take care of it and monitor it to ensure that your objectives are met. Having the Cost per Acquisition controlled will help you have greater control of the campaigns. For me it is like a kind of final performance thermometer. That is, if I manage to reduce the CPA. It will mean that (taking into account that other variables remain the same) these are working. Since with a lower investment I achieve an acquisition. Thus, I will have reduced my cost per conversion and I will be closer to achieving my target ROAS .
