This is both great news and a great responsibility

Responsibility is a new black Rita: According to the eelman Trust Barometer Report 2023, businesses are the most truste of all institutions.—businesses cannot remain aloof from important political and social issues. That is why there is no such thing as unimportant communication: any reaction, comment, public statement or post on social networks will have an impact on the reputation and on the relationship between the brand and the audience. At the same time, it is important to understand that the audience does not distinguish between business leaders and the business itself, and therefore even the CEO’s personal opinion can affect the reputation of the entire company.

A community is social networks

It is important to consider: at the planning stage of any strategic communications. The values ​​of the business must be share by the owners and the team; during public communications of leaders. Here you should carefully follow the messages to be on the same Kenya Phone Number List page with the agenda. Hanna: CSR projects (corporate social responsibility projects — e.) increase audience loyalty. People want to be associate with companies whose values ​​and outlook are close to them. According to a study by the PR service Prowly, 31% of PR professionals identify social responsibility as the main trend of 2023. But here it is important not to overdo it.

The best channel for building

CSR projects should approach the topic with which AERO Leads your business works in order to organically fit into it. Creating a community around the brand Hanna:. Try to attract your followers to interaction with interesting interactive content, high-quality processing of comments, quick replies in personal messages. For example, for Mental Health Day, we at Headway launche an Instagram mask with supportive quotes from book samaras.