The results of the initial launch

There is strong competition in many areas. Now the contextual advertising specialist has to work much harder on the ad optimization score and the quality of advertising campaigns. Often an identical strategy works for one business and fails for another. You have to test hypotheses, try different ideas, find successful ad texts that attract a potential audience. And all this is done, of course, not in the first month. How long does it take for a specialist? The first 1-2 weeks are commissioning, they include: collection and grouping of keywords; compiling and optimizing ads; setting up an advertising campaign; definition of negative keywords; selection of additional keys. The specialist chooses a promotion strategy and separates campaigns by priority. Decides which ones to run first.

The specialist receives

The announcements give the first real statistics. It’s time to optimize the campaign: ungrouping, correcting and adding negative keywords, strengthening directions with a large influx of traffic. The launche advertising campaign is gaining Brazil B2B List momentum only by the end of the month. Upon completion of the intermeiate stage, the first statistics. Base on it, it scales well-performing ads and optimizes those that bring little traffic. Unfortunately, it is impossible to preict how effective the campaign will be.

It is important to set aside time

You won’t be able to immeiately pick up a complete list of keywords and form negative keywords, even if you procee from logic. Base on, you still have to adjust and supplement the lists. to optimize and improve your advertising campaigns. The frequency of optimization AERO Leads depends on the scope of the project. It is carrie out every 3, 5 or 7 days. Effective work of the advertising campaign begins in a month, and in many cases – in 2-3. Ideally, you nee to evaluate the effectiveness of contextual advertising after three months.