The market and competitors and write
Follow trends in advertising and competitors, find and test new approaches to attracting users. Understand and analyze key metrics (CPM, CPC, EPC, ROI, etc.). And he knows how to influence them. Conduct A/B testing. This is a method of comparing two options (such as two website pages or ad creatives) and choosing one base on the numbers. The work of a performance marketer is difficult to overestimate, because he is responsible for the purchase of traffic, which directly affects the company’s profit. This is the “bottom” stage of the funnel of work on the product of the entire company. After all, the team has already release a great product, the analysts have adjuste everything.
Advertising trends and the market
The creative team has done advertising — and when it all works, it is the Performance Marketing Manager that must effectively convert users into profit — Anna Homa, Head of Marketing at OBRIO . This specialist also tracks numbers and France Phone Number List performance, but focuses on ad creatives. These can be pictures, videos, gifs and other visual material that he gives to launch Performance Marketing Manager. The primary task of a creative marketer is to monitor clear and understandable terms of reference for designers.
Evaluates the indicators and draws
After launching creatives, he collects feeback from the performance team to understand where to go next. Spee is important here – because competitors copy and steal ideas, and flexibility – to change creatives if they don’t “fit”. The Creative Marketing AERO Leads Manager also deals with content — making sure that the ad contains a call to action and a clear key message. After the end of the advertising campaign, the specialist analyzes the results, conclusions about their success. What does a Creative Marketing Manager do? Monitor, analyze the activities of competitors and constantly look for new ideas for your creatives.
