Go At The Last Moment Impressed

The duration and effectiveness of advertising campaigns depends on what budget is allocat for them. Yandex Direct, like other sites, uses its own algorithms to calculate the cost of promotion, and the advertiser can prict how much money he nes to prepare in order to achieve the requir results. In this article, we will describe what factors affect the size of the budget in contextual advertising. Full material, where we analyze not only Yandex Direct, but also VK, MyTarget, Telegram, Avito, you can find on the click.ru blog . Display region The more companies display ads for a specific request in the select region, the more heat the auction will be due to competition.

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This means that the size of the bet will be high. Therefore, placement of contextual ads in Moscow and St. Petersburg will always be more expensive than in any other Russian cities. This factor must be taken into account Jamaica Phone Number List when planning the campaign budget. For example, if you want to launch large-scale advertising in all cities of the Russian Feration, you should set up several separate campaigns bas on the geography of placements. You can create three campaigns: one for each capital and one for all other regions. Advertisement: 2VtzqvHis To get an idea of ​​how different the rates are, you can run the Budget Forecast tool and check prices for “L ceiling light” in Moscow and the Kursk region.

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If we consider a 100 volume of traffic in Moscow, then the rate will be 564.30 rubles. per click. The request has a high demand, so clicks on ads are very expensive. If we consider the same volume of traffic in the Aero Leads Kursk region, then the forecast price will be 262.40 rubles. for the transition. It turns out that the difference in the cost of a click is more than 100. Demand by target keywords The higher the frequency of key phrases, the larger the budget the advertiser will.