The importance of own channels for political marketing
In times dominat by social networks . less and less thought is being given to investing in and strengthening our own channels . The importance It is very common for political marketing professionals and their clients to give up their websites to “focus” on profiles on Facebook and Instagram, leaving aside issues such as autonomy and credibility. The importance By investing in your own channel . You create a culture of the “official message” and a channel immune to fake news. The importance of own channels in political marketing It is important to say that the fact that we encourage the strengthening of proprietary channels does not interfere with investments in social networks, quite the opposite. A well-built website guarantees good indexing in search engines, effective capture of leads, offering the ideal message without worrying about mostly via social networks.
Is it a good idea to develop apps for
A growing trend in the channel segment are applications that, due to their high cost, require a lot of studies and, above all, ne to “solve a problem” . A digital presence cannot exist just to Nondepository Credit Institutions Email List mark territory, it needs to make sense to the user, meeting some of their needs. One of the main motivations for developing apps for politicians is the mobilization of activism, which is vital for every representative, however, the profile of the activist must be studied in order to understand their familiarity with digital platforms. The investment becomes ineffective without certain considerations. Whenever we develop something, we ne to know why it is creat, who it benefits, what the impact of this channel is on the electorate and, most importantly, what problem it solves. Always ask yourself if you biggest critic.
What should a good channel have
As previously stat for it to be consider good . It needs to be useful . This already answers many things. Can a website that does not give voters a motivation to remain interested be consider good? Of course, good and bad are subjective, but we can mention some elements that can certainly positively affect impressions about your channel: 1. Regular Updates Aero Leads There is no point in wanting to use your own channels only when you have something to say to the press or when you need to take a position on a topic. It must be a perennial source of information, whether everyday or not. Updates are important to create a good digital reputation for the politician . In addition to whether owned or not. The voter needs to quickly assimilate that they are consuming your content, this helps a lot in terms of the credibility of the message and the channel.