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How does the company communicate its values? How can a company’s activities change the world? Why is it important for employees? Specify the wording. When you have all the answers, bring the information together in one document. Then edit the result, highlight the main thing. Formulate the mission in the form of a welcome speech that you could give to clients, partners and employees. Test the mission. The wording should be evaluated not only by your acquaintances, but also by the audience, employees and potential partners. The ideal is to assemble a focus group, but you can arrange a survey on your sites.
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Ask respondents to answer the questions: Is the purpose of the mission clear? What sensations and associations does the wording evoke? Is the company’s statement consistent with its workproduct? Would you apply to a company Cyprus Phone Number List with such a mission? Refine the wording based on the feedback. Examples of company missions Nike: Bringing inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.” The company emphasizes that sports are for everyone, and attracts plus-size models for advertising campaigns. Yandex: “To help people solve problems and achieve their goals in life.” Now Yandex combines many services (taxi, delivery, marketplace), develops its own training platform.
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Helps set up advertising campaigns, gathers communities of interest in Zen. With the help of an ecosystem, almost any need can be closed. Sberbank: “We give people confidence and reliability, make their lives Aero Leads better by helping them realize their aspirations and dreams.” The bank has developed many financial products for any purpose, supports small businesses, and actively develops digital technologies. VkusVill: We offer people natural healthy products, an honest attitude, and also give positive emotions. We enjoy our work and also help our partners grow with us.” The company focuses on healthy products.
