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Tips to transform your business digitally and attract leads

Tips to transform your business digitally and attract leads

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Are you thinking about the digital transformation of your business? I should do it. During the pandemic, many businesses had to work on their digital tips to transform to attract leads. Now, most businesses have effectively replaced in-person services with digital ones. WSI offered a variety of practical webinars in 2021 to help businesses transform into digital marketing machines. In this blog, we share some of the key messages from our top-rated webinars of the year. Five ways to digitally…

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Essential ingredients to measure digital marketing success

Essential ingredients to measure digital marketing success

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Denise Bowen , Digital Marketing Consultant at WSI. Passionate essential-ingredients about helping businesses achieve their growth goals. Drawing on her essential ingredients extensive knowledge of digital marketing. Including UX, conversion rate optimization, paid advertising , and search engine optimization. Denise recently hosted a webinar on measuring digital marketing success. You can watch the recording here and read our summary below. The benefits of measuring online lead generation activities You can calculate the ROI (Return on Investment) by quantifying the money…

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Marketer’s Guide to Amazon Ads

Marketer’s Guide to Amazon Ads

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To understand the benefits of marketing on Amazon. Just take a look at its most recent financial results . It is the third largest digital advertising platform in North America after Google and Facebook. In 2021 it had the biggest selling shopping weekend in history. In the that highlight clothing, beauty, home and toys among the best-selling categories. With such a potential opportunity. It’s hard to resist the urge to start.  The Three Main Types of Amazon Ads Amazon has…

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In-Demand Digital Marketing Skills You Need

In-Demand Digital Marketing Skills You Need

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Globally, businesses are aware of the importance of digital marketing. This is evident in a new Harvard Business School Executive Education program called ‘Marketing in the Digital Age. Which is offered in a virtual format. In the business skills you need world. It is known that the number of customers accessible online is greater than ever. That to stay in touch with them it is necessary to have employees with digital marketing skills. The change towards virtuality accelerated in all…

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Improve retargeting through better segmentation

Improve retargeting through better segmentation

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Retargeting is an SEO technique that uses paid ads to target audiences. Who visit a company’s website or social media pages. But do not convert to purchasing a product or service. This visitor is what is called a hot lead. Since he or she already better segmentation knows something about your brand, products or services. The purpose of retargeting is to bring those leads back to the website and convert them into customers. Retargeting promotes SEO. Why is it important…

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How important are Zuckerberg and the Metaverse to your business?

How important are Zuckerberg and the Metaverse to your business?

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Zuck made this decision at the end of the year. That was almost a coming-out party for cryptocurrencies, TNF, or non-fungible tokens, (also known as NFT) and the concept of the metaverse . The most popular responses from detractors. Of these proposals Metaverse to your are Mark Zuckerberg is a villain. Almost like a vampire (not my opinion, I’m just referring to the famous paparazzi photo of him wakeboarding with his face covered in horrible sunscreen, which everyone saw). Why…

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What you should know about live social media content

What you should know about live social media content

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In the age of the internet, our relationship with personal connections can be a double-edged sword. In some ways, social media keeps us more and less connected to other people. While we feel more free to share. Who we are with the public than any society previously did. We also feel more disconnected from everyone else. However, there is one type of content that avoids this you should know paradox. Live social media content. These types of events include the Twitch…

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Why you need to be interested in SEO

Why you need to be interested in SEO

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In 2019 and beyond, digital marketers. As well as businesses adopting digital marketing strategies. Need to be well-versed in how to change what matters interested-in-seo to them. Oh, and worrying about many things at once. Unavoidable requirement when living in the digital world. And if that’s not enough, they need to keep their eyes on. The future to discover the next tipping point before anyone else and act bravely accordingly. What is SEO IN SERPs interested-in-seo? Before you can nab the…

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Tips to Humanize Your Business with Video Marketing

Tips to Humanize Your Business with Video Marketing

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Video marketing is growing rapidly. Likewise, it is a versatile tool that can be used. The customer’s purchasing journey and is useful for establishing. Engagement through customer testimonials, informative videos or brand videos. Recently, Vidyard, the video business platform and WSI partner. Its quarterly video sales and marketing summit. Fast Forward, Humanizing Digital Sales and Marketing emphasized that both sales and marketing require person. To-person contact beyond the business-to-business standard. Key Insights from Fast Forward Presentations As has been the…

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Marketing and the Web3 Opportunity

Marketing and the Web3 Opportunity

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You’ve probably heard some version of this expression before. Whenever there is a major transition in a market or society. Many new opportunities open up for companies Web3 Opportunity and a lot of new wealth is generated. The transition of the digital world from Web1 (which is already behind us) to Web2 (where we are primarily at the moment) to Web3 (which we are headed) is exactly a transition of this nature. And WSI’s job is to help companies navigate to…

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What is the Difference Between Influencers and Micro-Influencers ?

What is the Difference Between Influencers and Micro-Influencers ?

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What exactly is a micro-influencer? Unfortunately, there is no precise definition. Since the figures mentioned here tend to vary. Essentially, the term refers to social media content creators who have between 10,000 and 50,000 followers. These are respectable Difference Between numbers. But not enough for these content creators to become influencers. In the generally accepted sense of the word. In contrast, big influencers, social media celebrities. Hundreds of thousands of followers, or perhaps even millions. What Would Be an Example of…

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The Instagram Video Formats That Everyone Should Know

The Instagram Video Formats That Everyone Should Know

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Instagram has over 1 billion users worldwide, and video marketing on Instagram is becoming increasingly popular. According to Instagram data. People who participate on the platform follow a business, and 50% become more interested. A brand after seeing its ads on Instagram. Instagram video marketing offers many options with different formats. Currently the most popular way to convert Instagram communities into customers. Videos for Instagram Feeds The so-called Instagram feed is a list of videos and photos that is continually…

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