Marketer’s Guide to Amazon Ads
To understand the benefits of marketing on Amazon. Just take a look at its most recent financial results . It is the third largest digital advertising platform in North America after Google and Facebook. In 2021 it had the biggest selling shopping weekend in history. In the that highlight clothing, beauty, home and toys among the best-selling categories. With such a potential opportunity. It’s hard to resist the urge to start.
The Three Main Types of Amazon Ads
Amazon has a number of product categories allowed to use Sponsored Products . And in addition to falling into the allowed category. Products must Estonia Phone Number List also be eligible for the Buy Box. Which is the section on the right side of the product details page. To be visible as a sponsored product. Categories that are not allowed to use Sponsored Products correspond to adult products. Used products. Refurbished products. Since these ads have the brand as a focal point, they include a link that takes the customer to a personalized landing page or even to the branded Amazon store itself.
Sponsored Products
Sponsored Brands ads are that Aero Leads promote up to three products and one Amazon store. Specific keywords to attract customers. Sponsored Brands ads build brand awareness among customers researching product options. Which translates into product sales. These are large banner ads that display at the top of an Amazon search results page. They include a brand logo. A personalized tagline or slogan. Next to or within search results, and on product pages.
