Feedback on Ideas and Projects
One of the most valuable aspects of attending industry events and conferences is the opportunity to receive direct, actionable feedback […]
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Identify the Right Journalists and Bloggers
The first step in any outreach campaign is to identify the right people to contact. You need to target journalists
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Encourage Diverse Perspectives
One of the most effective ways to avoid echo chambers and groupthink is by actively encouraging diverse viewpoints. When everyone
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Publish the Research on Your Website
The first step in the process is to publish the research on your website in a well-structured, engaging format. Ensure
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Simplify Navigation for Clearer Pathways
One of the primary reasons users drop off or fail to convert on a website is complex or confusing navigation.
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10 Likeable Brands and Why They’re Likeable
My lovely female companion (about whom I can say nothing bad) has a tendency to, well… how shall I put
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What we can learn from the demise of other companies
In the previous century, Kodak was synonymous with ‘camera’. According to Van Dale, you can ‘kodak with a Kodak’: the
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8 Language Mistakes That Are Killing Your Online Ads
When you advertise on the internet, you have to work with the limited space you are given. In addition, you have to
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Website trends 2020: eight examples of progressive design
Restraint in use of colour. Disregard for mobile website visitors. Avoiding the use of video on sites. These are just
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Tested a fresh analogue of the it platform miro
Do you love teamwork and visualize everything, from the stages of launching a new advertising campaign to the estimate of
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Why copywriters don’t like Ilyakhov
I have been writing text for money since 2006. During this time, I have worked with various companies: from small
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Goals in yandex metrica 14 scenarios
What goals are suitable for a blog, and what for an online store? Why automatic settings will not solve all