What goals are suitable for a blog, and what for an online store? Why automatic settings will not solve all problems? We will analyze how to monitor not only conversion events, but also any intermediate events that are important for competent project analytics.
Types of goals in Yandex.Metrica Goals in yandex metrica
Goals allow you to track important events on your website: button clicks, views of specific pages, file downloads, form submissions, and many other actions. One counter can have up to 200 goals are not counted. Retargeting goals are set up to refine remarketing (also called retargeting) exclusively when launching advertising in Yandex.Direct; Conversion goals are designed to monitor events and related statistics directly on the site.
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So, if you are setting up a specific goal for further contextual advertising, look only at retargeting options. If you are interested in statistics on achieving goals directly on the site (conversions, button clicks, target visits), choose conversion goals. In addition, Metrica allows you to track the conversion rate of media advertising (Metrica for Media Advertising service).
Conversion goals Goals in yandex metrica
In 2024, there are already 14 different types of goals available. They differ from each other in the conditions for achieving them. We will discuss all the goals in detail towards the end of the article. There is also a so-called favorite goal. Mark a goal as favorite so that its data is automatically integrated into the metrics for favorite goals. This will allow you to see overall metrics for all important goals in one place.
What goals to choose for a website
It all depends on the type of your site. If you need to get data on the total number of registered users, set up tracking of form submission (for example, a click on the “Registration” button or the “Submit” button). As in the case of information sites, you can track the fact of registration by setting up a composite goal. In it, you need to specify two mandatory actions to achieve the main goal: 1) click on the button to open the registration form, 2) click on the button to submit the form.
Viewing a price list or other document. If the how to upload videos to youtube? specified document that needs to be tracked is published on the page as a separate file, then you need to set up the goal “Download file”. If the price list or product list is simply placed on a separate web page as text, then you need to set up the condition type “Page visits”. Tracking transitions to other sites . Setting up the already known goal “Page visits” will help us find out the total number of transitions.
How to set up a goal in Metrica
Previously, goal creation was only available from the counter settings. Now this button has been moved to a prominent place.As for the settings, the principle is the same for all goals. Only the type of goal and the achievement condition differ (the latter is configured only for “Page visits”). Goal “Page Visits” Specify the pages that are important for you to visit, such as the contact page or the feedback form page. Learn more . In addition to tracking transitions to a specific URL, this type of goal allows you to monitor attempts to download specific files. You can also track transitions to third-party sites.
Goal “Click on phone number”
Automatically finds clickable phone numbers afb directory on your website. You can track clicks on all phone numbers or create a separate goal for each number. This goal will start working immediately after creation. A convenient goal if you need to track clicks on a phone number that is located on a page as a link. This goal will help determine how many of those who actually click on the phone number actually call. “Metrica” analyzes the link for the presence of the tel tag.
Now you need to select the achievement condition. This is a very important point for the “Page Visits” goal. After all, without specifying the correct url condition, such a goal will simply not be counted by web analytics.
Allows you to track form submissions – for example, when placing an order. You can count the submission of any form on the site or create a separate goal for each form. This goal will start working immediately after creation. More details The goal is suitable for tracking any feedback forms that are on the page. You can track a specific form or all of them at once. Select the item “Form submission”. Two options: either analytics will track all forms on the site, or only one. If you need to track a specific form, then enter the site address and proceed to selecting the form. This goal will help determine how many of those who actually click on the phone number actually call.
