First-party data is information you collect about customers
Now that First-party data we’ve cleared up confusion around the differences between B2C and B2B marketing, and addressed some of the misunderstandings, let’s get to the B2B email marketing best practices. Here’s some advice on what you should do to nail your B2B email marketing strategy: 1. Collect zero- and first-party data The more you know about your B2B customers and prospects, the stronger your email program has the potential to be. Subscriber data provides the China Business Fax List intelligence…