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Tag: Cold Calling List

Voice search will change the digital marketing environment

Voice search will change the digital marketing environment

In recent years, has been dominating the online search environment. It is convenient for many, as it allows everyday users to voice search talk into their devices instead of entering keywords in their queries to get answers. According to PwC, of people between 25 and 49 years old talk at least once a day in front of their voice-enabled devices. Voice recognition on our devices has become extremely complex and precise. While voice search has been around for a while…

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3 Purpose-Driven Marketing Lessons from 3 Innovative Brands

3 Purpose-Driven Marketing Lessons from 3 Innovative Brands

In the past, many people chose to remain neutral on certain causes and issues to avoid retaliation. Many people today feel that it is important to be part of something bigger. Whether supporting a local/global cause or living a certain lifestyle. Many Purpose-Driven consumers are currently looking to make a difference. That desire to make a difference is most reflected in the behavior. Our customers and their purchasing decisions. Some examples are supporting certain cruelty-free cosmetics brands ( BECCA )….

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Why Businesses Should Use Instagram Stories

Why Businesses Should Use Instagram Stories

First of all, Instagram Stories are a quick and easy way to engage with users and followers. According to a study carried out by Microsoft. Currently the average attention span of human beings has decreased from 12 to 8 seconds. Many people attribute this to the proliferation of technology. The wonderful thing about Instagram Stories. That they cater to this generation’s attention span. Because you can only post 15-second videos. Furthermore, the format of this option is perfectly compatible with…

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Everything you need to know about website design and development

Everything you need to know about website design and development

If you are a business owner you need certain knowledge about designing and developing a website. A website is just as important as a brick-and-mortar store. Because it helps people form an opinion of your brand and can increase (or decrease) your sales figures. Everything you know you need a website. But it’s not enough to simply have it. You must have the right one for you. Web design and development are the two tools. That will allow you to…

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Three ways to carry out competitive analysis

Three ways to carry out competitive analysis

Comparative analysis of the competition is one of the essential tools. That every company should have in its digital marketing toolkit . We’ve already three ways to talked about what companies can do to gain an advantage. What about those that for whatever reason fall behind the competition? Whether it’s due to lack of time, energy, resources or some other reason. When one company gains an advantage, another loses it. To be realistic, most businesses know that there will always…

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Aspects to consider for success in electronic commerce

Aspects to consider for success in electronic commerce

On the panel moderated by WSI Director of Marketing and Communications Cheryl Baldwin, Sharon Herrnstein , BA, MBA, and Chief Marketing for success Officer of WSI Digitaledge Marketing, and Heidi Schwende , Chief Digital Officer and Chief Marketing Officer of WSI Digital Moxie Inc., answered some FREQUENTLY ASKED QUESTIONS in a very enlightening conversation about how adopting or improving the field of e-commerce can help you get your business off the ground. In case you missed it, you can watch the…

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Tips to transform your business digitally and attract leads

Tips to transform your business digitally and attract leads

Are you thinking about the digital transformation of your business? I should do it. During the pandemic, many businesses had to work on their digital tips to transform to attract leads. Now, most businesses have effectively replaced in-person services with digital ones. WSI offered a variety of practical webinars in 2021 to help businesses transform into digital marketing machines. In this blog, we share some of the key messages from our top-rated webinars of the year. Five ways to digitally…

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Essential ingredients to measure digital marketing success

Essential ingredients to measure digital marketing success

Denise Bowen , Digital Marketing Consultant at WSI. Passionate essential-ingredients about helping businesses achieve their growth goals. Drawing on her essential ingredients extensive knowledge of digital marketing. Including UX, conversion rate optimization, paid advertising , and search engine optimization. Denise recently hosted a webinar on measuring digital marketing success. You can watch the recording here and read our summary below. The benefits of measuring online lead generation activities You can calculate the ROI (Return on Investment) by quantifying the money…

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Marketer’s Guide to Amazon Ads

Marketer’s Guide to Amazon Ads

To understand the benefits of marketing on Amazon. Just take a look at its most recent financial results . It is the third largest digital advertising platform in North America after Google and Facebook. In 2021 it had the biggest selling shopping weekend in history. In the that highlight clothing, beauty, home and toys among the best-selling categories. With such a potential opportunity. It’s hard to resist the urge to start.  The Three Main Types of Amazon Ads Amazon has…

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In-Demand Digital Marketing Skills You Need

In-Demand Digital Marketing Skills You Need

Globally, businesses are aware of the importance of digital marketing. This is evident in a new Harvard Business School Executive Education program called ‘Marketing in the Digital Age. Which is offered in a virtual format. In the business skills you need world. It is known that the number of customers accessible online is greater than ever. That to stay in touch with them it is necessary to have employees with digital marketing skills. The change towards virtuality accelerated in all…

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Improve retargeting through better segmentation

Improve retargeting through better segmentation

Retargeting is an SEO technique that uses paid ads to target audiences. Who visit a company’s website or social media pages. But do not convert to purchasing a product or service. This visitor is what is called a hot lead. Since he or she already better segmentation knows something about your brand, products or services. The purpose of retargeting is to bring those leads back to the website and convert them into customers. Retargeting promotes SEO. Why is it important…

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How important are Zuckerberg and the Metaverse to your business?

How important are Zuckerberg and the Metaverse to your business?

Zuck made this decision at the end of the year. That was almost a coming-out party for cryptocurrencies, TNF, or non-fungible tokens, (also known as NFT) and the concept of the metaverse . The most popular responses from detractors. Of these proposals Metaverse to your are Mark Zuckerberg is a villain. Almost like a vampire (not my opinion, I’m just referring to the famous paparazzi photo of him wakeboarding with his face covered in horrible sunscreen, which everyone saw). Why…

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