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Differentiation. Efficiency. Improve positioning inconvenientes del quality score complexity frequent changes time to market. Limite innovation. Changing customer nees. Frequently aske questions about quality score what is the quality score base on. It is base on the history of clicks that the ad has had and compares it with the competition. Improving the position of said website. Why don’t you capture factors relate to the quality of your ads. Some of the factors that the quality score does not capture…