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Implementation Who is CMO CMO (Chief Marketing Officer) – marketing director. Engag in marketing strategy. Brings new products to market, manages sales, pricing and distribution. Who is CIO CIO (Chief Information Officer) – IT director. This person, as a rule, has the most headaches, because he has to deal with providing the company with an it-infrastructure that is constantly breaking down A growing business sooner or later begins to face the problem of automating business processes, whether it be processes relat to sales, production, marketing, and others.
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Classical CRM systems solve a different problem, they only provide functionality for managing the client base. By the way, I have an article on how best to choose CRM for your Bulk SMS Russia business , I recommend it for review. Content What is a BPM system What is a Business Process What is ERP What is a BPM system BPM (Business Process Management) is a system for managing business processes for their creation, configuration and management. As an example of a BPM platform, we can name the well-known Bitrix . To better understand what business process management means, you ne to understand the term “ business process ” itself. What is a Business Process In the context of BPM/ERP systems, a ” business process ” is a refin.
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Regulat algorithm of actions aim at achieving a specific result for a specific task . An example of a business process is the following. Task : Bring a new product to the site. Action algorithm . The Aero Leads purchasing manager fills in information about the product – price, links to images and product characteristics. After that, the marketer receives a notification that a new product has appear in the system, he receives information about it and begins to prepare promotional materials and advertising campaigns. In parallel with this, a task comes to the site administrator, he creates a new product on the site. Thus, the process moves to its final result.
