Breaking Into the Japanese Mobile Gaming Market
Did you know that Japan is one of the largest markets for mobile gaming in the world? Multiple studies have found that more than 50% of Japan’s 125 million people are gamers. Among these gamers, 41%, the largest segment, play mobile games.
Many have theorized about the popularity of mobile games in Japan. Some say it may have to do with the country’s history. With video Breaking Into the Japanese games as one of the pioneers and leaders in the industry. Others look for a correlation between how the Japanese society operates, with long commutes and longer working hours, and the respite mobile games offer from the typical busy day.
Another thing that adds a touch of authenticity to ads is a clear understanding of the creatives locals gravitate towards. Our campaign managers have found, after running hundreds of campaigns, that the Japanese audience like vibrant color, an explosion of information, and have no particular preference towards English words (unlike other Asian countries that like to feature a few English words here and there in their creatives).
Understand what is popular in Japan
To launch a successful game in Japan, you have to understand what is already popular in the country. This does not mean googling the Breaking Into the Japanese current top-performing UAE Phone Number List games and copying them. Rather, gaming app developers intent on making it big in the Japanese market should take the time to understand what activities Japanese people enjoy.
Out of several different sports games, we have found that baseball mobile games perform the best in Japan — and this is no coincidence.
Be in tune with local trends and tastes
During the 2022 World Cup, when Japan stunned the world and beat Germany in their match. The news became a hot topic in the Asian country. Aero Leads Advertisers, regardless of their association with soccer, were promoting their products with references to the historic moment. This sort of timely localization is what game developers need to aim for if they want their ads to feel authentic.
