How to Define Your Brand Persona The Step-by-Step Guide
If you are just starting your business or already have an online store. you may have already realized that one of the main challenges for a brand’s success is being found by its ideal customers: your persona. Knowing your business persona is one of the main points you should consider when deciding to create a brand. Therefore. we will explain how to discover your persona professionally to sell more . In a nutshell. the persona is the ideal customer for your brand. It’s the person you hope will know your store because they know that. for them. you have the greatest potential to be the perfect solution.
What is the persona
The persona is a “pretend” character based on real data from your customers and the people you seek to connect with: your target audience. She has age. gender and income. but her personal and behavioral Mexico WhatsApp Number Data characteristics are the ones that most help you understand her needs. What is the routine? What are the habits? What are your dreams and concerns? Getting to know these people better is essential to the success of your brand. as this way you will be able to understand how they behave and what they want. Consequently. you can sell more to them and create a successful business.
Persona and target audience are not the same thing
This is a common question. but the persona. And the target audience are very different concepts in practice. While the target audience is a general idea of who AWB Directory you believe is. Interested in your products. The persona is a well-defined character that represents this audience. See the Unbox example. Our target audience is small and medium-sized companies that. Want to start selling online quickly and easily. Entrepreneurs who want to have a virtual store that brings more. Security and credibility to their customers. but that simplifies their lives with the internal. Ordering and shipping processes for example.
